Monday, December 28, 2009

Merry Chrismas in Hollywood


NEW YORK - It was a memorable and merry Christmas in Hollywood as moviegoers shattered box-office records, responding in droves to a diverse array of high-profile releases over the holiday weekend.

The estimated $278 million in weekend box-office revenue broke the previous record of roughly $253 million set in July 2008, the weekend "The Dark Knight" was released.

A diverse group of films drew throngs to the multiplexes: James Cameron's "Avatar" pushed strongly into its second week while "Sherlock Holmes," "Alvin and the Chipmunks: The Squeakquel" and "It's Complicated" all opened.

"Avatar," the 3-D epic, topped them all, earning $75 million for 20th Century Fox, according to studio estimates Sunday. Remarkably, that was only a 3 percent drop from its opening weekend total of $77.4 million. (Blockbusters typically drop 30-50 percent in the second weekend.) In its 10 days of release, "Avatar" has made $212 million domestically — and could be on its way to a worldwide gross of over $1 billion.

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